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Latest from the Blog

Pragmatic insights from hands-on work with engineering teams — distilled into valuable lessons and concrete steps you can apply right away.

Meat Proxies in Software Engineering: Do We Still Need Them?
October 8, 2026 · Martin Zoeller · 6 min read

At GOTO Copenhagen, I expected to meet engineers who look ahead. Then the screens next to the stage filled up with comments like "What even is our job anymore?" Why coding agents hit some engineers so hard, and what their companies can learn from it.

Seven Big Opportunities for Developers to Save Time with AI
July 23, 2026 · Martin Zoeller · 13 min read

Nobody has the definitive answer on how to use AI best — so I keep running the experiments myself. After years of daily engineering work, these are the seven areas where AI saves me the most time, and the conditions that decide whether it actually pays off.

Guide: Measuring AI Agent Productivity with the SPACE Framework
June 29, 2026 · Martin Zoeller · 10 min read

DORA metrics reveal throughput and stability of your delivery — but not what happens inside. The SPACE framework adds five important dimensions to the picture, and in this final part I show you which three are actually worth measuring once AI agents join your team.

60-Second Impulse You Decide Whether AI Steals Your Job
February 25, 2026 · Martin Zoeller · 1 min read

A few weeks ago, I was still certain that our tech jobs were safe. They probably still are, but they will change fundamentally.

The Last Fastlane Setup Guide You'll Ever Need (No, Seriously)
November 24, 2025 · Martin Zoeller · 8 min read

If you've developed mobile apps for more than a few weeks, you know the pain. You start a project, build a few features, and run it. After a few weeks, building manually becomes tedious, so you check the only real option to automate the process: Fastlane. And while the initial setup seems straightforward, chances are your terminal will still explode with red text.

9 Ways to Improve a Mobile App API
October 19, 2025 · Martin Zoeller · 9 min read

Over our first year in Bangkok, a habit has formed: at dinner we often watch an episode of Gordon Ramsay's "Kitchen Nightmares." Ramsay's rough manner and creative insults lighten the mood after a long workday, even if what he sometimes finds in restaurant kitchens can definitely kill an appetite.