Latest from the Blog

Pragmatic insights from hands-on work with engineering teams — distilled into valuable lessons and concrete steps you can apply right away.

The Last Fastlane Setup Guide You'll Ever Need (No, Seriously)
November 24, 2025 · Martin Zoeller · 8 min read

If you've developed mobile apps for more than a few weeks, you know the pain. You start a project, build a few features, and run it. After a few weeks, building manually becomes tedious, so you check the only real option to automate the process: Fastlane. And while the initial setup seems straightforward, chances are your terminal will still explode with red text.

9 Ways to Improve a Mobile App API
October 19, 2025 · Martin Zoeller · 9 min read

Over our first year in Bangkok, a habit has formed: at dinner we often watch an episode of Gordon Ramsay's "Kitchen Nightmares." Ramsay's rough manner and creative insults lighten the mood after a long workday, even if what he sometimes finds in restaurant kitchens can definitely kill an appetite.